Obsessed with Flavor

One bite of our real flavored butter is all it takes to spark a new obsession. All it took was one taste of Better Butter on a simple piece of toast and we realized just how impossibly flavorful it made each bite. This is a product for those that seek to feast on flavor. Better Butter sparks obsession.

Sample of old packaging.

Updated and refreshed package with new brand identity.

Packaging

We worked with the Better Butter team to re-evaluate the hierarchy and better communicate to consumers what the product is: real flavored butter. By elevating the scale of “butter” on pack, consumers can more easily understand the product type and when used in conjuction with the new bold color blocks for flavors, they can easily understand the flavor cues and spot it amidst a busy grocery store aisles.

Food photography in partnership with Kinship.

Digital

Designed and created for the light-speed nature of the modern consumer, the Better Butter digital world encourages trial of the product. From ordering online as a burgeoning DTC brand offering to email newsletters for the truly flavor obsessed, flavor reigns supreme.

Brand Application

Through an ongoing relationship with Better Butter to apply the refreshed brand identity across various consumer and business-to-business touch points to ensure a consistent expression of Better Butter.