Muskie unites two classic legacy brands. It’s the return of the legendary Burger Beer which has deep roots in Cincinnati sports lore and Xavier Athletics. Proudly designed by big fans of both sport and beer, Dewhaus. From naming to packaging, we poured every ounce of pride into this one, reviving a local legend with a modern edge and a mission that gives back to the players who make our city proud.

Strategically it was an alley oop. We wanted the legacy and nostalgia to drip off the can with ease feeling like something your dad might have had in the fridge or one of those super gigantic plastic stadium cups (we miss them too). We leveraged beloved uni’s, vintage logos, and a nostalgic take on the running man in a simple format to give it a cold crushable feel.

For the name we didn’t reinvent the wheel but rather gave the endearing “Muskie” its rightful place, in the hands of the fans. It’s crisp, clean, simple and if you put your ear up to it when you pop a can you might just hear a “Musskkieeeeee.” (Go ahead whisper it at your computer)

Every sip of Muskie Lager helps support Xavier student-athletes. That’s design, sports and beer doing what they do best: connecting people, elevating icons, with a little hometown swagger. Much more to come but in the meantime run an’ grab an ice cold Muskie. For the real ones you can snag the first off the line at Dana’s launch party this coming Saturday to kickoff the upcoming basketball season.