GUTHRIE'S

Owning the Origin Story of the Chicken Finger

Crafting a distinguished brand identity for the original chicken finger experience, celebrating its golden fried perfection, crispy fries, buttery texas toast, creamy cole slaw, and of course, the signature sauce. Guthrie’s legacy endures as a cherished emblem of familial tradition.

 

Credits
  • Nick Dew
  • Creative Direction & Design
  • Peta Dew
  • Creative Direction & Design
  • Spencer Stead
  • Design
Capabilities
  • Book Design/Layout
  • Brand Identity
  • Campaign & Advertising
  • Environmental
  • Guidelines
  • Illustration
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