Headliner - Dewhaus

Like 154

New Riff's Inaugural Headliner Whiskey

A Blend Worthy of Top Billing

Packaging, illustration, and sound for New Riff’s first annual blended experience. Designed and distilled in support of local charities to exemplify their mission of sampling their full distilling catalogue to create a supergroup of whiskeys.

A bold brand identity that stands out from mundane architecture industry. Emboss intentionally designs beautiful spaces & experiences with playful purpose and expert proficiency to create a positive impression on the future for people and communities. Resembling Emboss’ values, this brand is bold, playful and polished.

Inaugural Headliner

Dewhaus was honored to design the inaugural Headliner whiskey blend. Our packaging, illustration, video, and sound emphasizes the radical blend of Headliner and the creativity of the master distillers at New Riff.

Packaging

The Dewhaus team illustrated the harmonious blend of the three spirit types blended within Headliner as the primary packaging identity piece. This is a smooth tasting experience unlike anything New Riff has offered before, and therefore it should look unlike anything that has come before. Three spirits. One outstanding act.

Custom Hand-Screen Printed Labels

Dewhaus collaborated with local production partners DIY Printing and Otto Printing to screen print labels for each of Headliner bottle. It’s our way of honoring and respecting back to the longstanding heritage of screen printing and live music.

Bourbon blended with the screen printing ink.

Screen printed labels, done by hand. A labor of love.

Sound & Video

Hand-Screen Printed Poster

Continuing with collaboration, we partnered with Powerhouse Printing to create a limited-series of posters to accompany the purchase of every Headliner bottle. Hand-signed and numbered with love by the Dewhaus team.