Never Not Moving.

New Name & Brand Identity for OddBeast, an uncommon motion and design studio.

Naming, Positioning, Identity, and Website for our super talented friends at OddBeast that captures their distinct spirit of joy and mastery in motion.

A bold brand identity that stands out from mundane architecture industry. Emboss intentionally designs beautiful spaces & experiences with playful purpose and expert proficiency to create a positive impression on the future for people and communities. Resembling Emboss’ values, this brand is bold, playful and polished.

A bold brand identity that stands out from mundane architecture industry. Emboss intentionally designs beautiful spaces & experiences with playful purpose and expert proficiency to create a positive impression on the future for people and communities. Resembling Emboss’ values, this brand is bold, playful and polished.

Naming & Positioning

Dewhaus worked with OddBeast to revaluate its brand positioning for the future – all while honoring the joy and mastery they’ve always approached their work with. The result was a new name that felt distinctly fun and powerful and more, well…Odd.

Website Application

To help OddBeast effectively communicate their new position and brand story Dewhaus’ digital design team created a new website platform that allows users to easily interact with their incredible work and find joy in every interaction. Developed by DevPhase.

A Moving System Built for Play

At the heart of the OddBeast brand is an authentic passion and joy for creation. The Dewhaus design team intentionally created a system that the OddBeast team would love playing with and could build upon – all while making it easy for them to implement.

Creative Collaboration and Friendship

Dewhaus continues the very fortunate streak of being able to work alongside other world class design studios to produce their epic brands. OddBeast is one of—if not the most talented collection of humans we’ve ever encountered. They are also so damn funny and nice. This project is a direct result of intentionally open collaboration throughout the entire design process.

All 3D images and video created by OddBeast. Watch the full brand launch video here.

CREDITS
  • Nick Dew
  • Creative Direction
  • Zach Evans
  • Lead Design
  • Peta Dew
  • Creative Direction & Design
  • Sydney Lamb
  • Design
  • Spencer Stead
  • Design & Motion
  • Sarah Weimer
  • Design
  • Liz Bence
  • Design
  • Oddbeast
  • 3D & Motion
  • DevPhase
  • Web Development
CAPABILITIES
  • Brand Identity
  • Web Design
  • Naming
  • Brand Story
  • Motion Design
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