Brand Launch of Riverfront Commons

Riverfront Commons, affectionately known as The Front Porch of the South, celebrated its brand launch right on its own riverwalk at Covington Plaza. The event highlighted the progress made on the relaunch of its new brand and marked an exciting new chapter for the community. In collaboration with Will Weber, President and CEO of Southbank Partners, we developed a comprehensive brand identity, vision, and strategy. Our work also included designing wayfinding systems and creating a dynamic, user-friendly website to bring the brand to life. Full case study to follow.

Brand Launch of Riverfront Commons
October 10, 2024 – Northern Kentucky celebrated the grand unveiling of its revitalized Riverfront Commons, a 20-mile world-class active destination along the riverfront connecting eight cities. Hosted by Southbank Partners, the event showcased the transformative project aimed at enhancing community spaces and fostering economic growth.

Held at Covington Plaza, the event brought together local officials, community leaders, and residents to explore the project’s future and its impact. Highlights included updates on current developments, conceptual designs, a new brand reveal, and interactive features like art installations along the Riverwalk—an active transportation corridor designed to connect communities and attract talent to the region.

“Riverfront Commons will help create an unbridled destination for every season of life in our community. One of the main attractions is The Riverwalk- an active transportation system for the urban lifestyle– 20 miles will connect 8 cities into 1 community, spurring economic growth and attracting top talent to the region. By linking these communities, the riverwalk serves as a vital asset for daily commuting and a welcoming third place for all walks of life. The Riverwalk will also feature interactive art pieces that showcase our vibrant community,” said Will Weber, President & CEO of Southbank Partners.

Attendees eagerly took home limited-edition merchandise celebrating the milestone and new brand and also were able to see the some of the first wayfinding signs as shown above. The wayfinding signs will be located all along the 20 mile riverwalk in order to create a more cohesive system and unify the path.

“This event signals a bright future for NKY – with five miles completed, three miles funded for construction, and the remaining 12 miles funded for design/ engineering”, added Weber.

It’s exciting for our team to contribute to the creation of this brand and witness it evolve into The Front Porch of the South.

Full case study to follow.