While exploring London, we couldn’t help but notice all of the fresh brands and logos that live within the city. Each one had its own unique purpose and pizazz. So, we decided to make a list of our top ten favorites.
Sun, September 13, 2026
Cincinnati, OH
Top 10 Logos of London as Ranked by Dewhaus
BY sarahw
Thu, November 30, 2023 at 11:07 AM

#10 Camden Town Brewery (Created by Studio Juice)

#9 King Edward VII Cypher

#8 GWR (Created by Pentagram)

#7 The Royal Palaces

#6 Penguin Books (Created by Edward Young)

#5 British Rail (Created by Gerry Barney)

#4 The National Lottery (Created originally by Landor, refined by Wolff Olins and JKR)

#3 The Royal Parks (Created originally by Moon, refined by Rose Design)

#2 Rolling Stones (Created by Jon Pasche)

#1 The Underground (Created by Edward Johnston)
The Underground captured all of our hearts. It’s simple yet impactful. Plus we truly got to put its functionality to the test as we navigated the tube everyday. See more about our love for the Underground in our article titled, “The Underground.”
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